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Percent per annum for the last few years. The total market size of theĪuto sector in India is approximately Rs 540 billion and has been growing at around 8 India’s automobile sector consists of the passenger cars and utility vehicles,Ĭommercial vehicle, two wheelers and tractors segment. Largest exporter of automobiles, behind Japan, South Korea and Thailand. Production of over 2.3 million units in 2008. The automobile industry in India is the ninth largest in the world with an annual Also, most usersįind it imperative for the company to improve its After Sales Service and Spares The benefits of its iconic position in a much more productive way. Maybe advertisingĬampaigns targeted at the Value-expressive customer would enable the brand to reap However, they have done little to reinforce their position. Royal Enfield has for a while now targeted the youth market with lure of freedom. The pricing of the motorcycle might also be looked upon as conservative. Little to reinforce its image amongst an exploding two-wheeler market.ģ. The company has been cashing in on the iconic status it has and has done Bullet riders are mostly Value-Expressive, with an internal locus of controlĢ. The objective of the study was to study the different product lines, marketing strategyĪnd Brand Management of Royal Enfield Bullets in Indian market.ġ. Every year, they have sold modest numbers but despite low numbers, theyĬontinue to command a position of respect and awe in the Indian motorcycle market. How they have performed and suggestions for them to grab more market share and be The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far Last but not the least, we would like to thank all our team members who participatedĪnd contributed towards the successful completion of this project. Kamle for his generous suggestions and valuable insights, without which this project We wish to express a profound sense of gratitude to Professor We are extremely grateful to Professor R.Kamle for entrusting our group with this Project has been a truly enriching experience for us as a team. Support and encouragement helped us complete the project. We would like to thank all the people who were involved with this project and whose I N D I A N I N S T I T U T E O F M A N A G E M E N T, S H I L L O N G Also, most users find it imperative for the company to improve its After Sales Service and Spares availability.ĪSHISH JUDE MICHAEL (21012PGX105), BALAKRISHNA P (2012PGX116), LIANZAL Maybe advertising campaigns targeted at the Value-expressive customer would enable the brand to reap the benefits of its iconic position in a much more productive way.
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The company has been cashing in on the iconic status it has and has done little to reinforce its image amongst an exploding two-wheeler market.ģ. The objective of the study was to study the different product lines, marketing strategy and Brand Management of Royal Enfield Bullets in Indian market.ġ.ěullet riders are mostly Value-Expressive, with an internal locus of control and a strong sense of independence.Ģ. Every year, they have sold modest numbers but despite low numbers, they continue to command a position of respect and awe in the Indian motorcycle market. The Research is aimed at the study of Royal Enfield Brand in Indian Markets – So far how they have performed and suggestions for them to grab more market share and be profitable.